U.S. Bank is becoming the official bank of the NFL.

The Minneapolis-based bank and the pro football league are entering a yearslong partnership that will make U.S. Bank the presenting sponsor of the Super Bowl MVP Award and a top sponsor of the NFL’s FLAG Championships, its no-contact game for youth. The bank will also act as a wealth manager for the league.

U.S. Bank CEO Gunjan Kedia said Tuesday, April 7, the company “is proud to bring financial expertise to communities and individuals who inspire us both on and off the field.”

“This sponsorship combines our commitment to innovation with the shared values of teamwork and perseverance, paving the way for a brighter financial future for all,” Kedia said in a statement.

U.S. Bank did not disclose specific terms of its NFL deal, including its exact duration. Charlotte, North Carolina-based Truist Financial Corporation has been the NFL’s official bank since 2021.

The pickup of the NFL partnership is the latest strategic move meant to boost the regional bank’s national profile under Kedia, now a year into her role as chief executive. For example, U.S. Bank so far this year entered a new credit card partnership with Amazon and acquired investment bank BTIG to build on its capital markets business.

Sekou Kaalund, a senior executive vice president who leads U.S. Bank’s branch and small business banking, said the bank is in a time of “incredibly strong momentum.” Through the NFL partnership, Kaalund sees opportunities to build up its consumer-facing retail bank business, now serving about 14 million clients across 26 states, as well as sports industry financing.

“It’s all coming together in this moment,” Kaalund said, adding, “these strategic partnerships that will enable us to showcase our innovation, our commitment to serving clients and our ability to help businesses scale and grow.”

Along with the sponsorships, U.S. Bank is rolling out a wealth management tool for NFL players called Financial Edge. The league is working to help players “succeed long after their careers on the field have ended,” said Renie Anderson, the NFL’s chief revenue officer.

The program will be led with input from Fernando Mendoza, the projected No. 1 NFL draft pick this year. Mendoza, who studied business administration, will be dubbed the U.S. Bank chief financial playmaker.

U.S. Bank is the fifth-largest bank in the country. It manages approximately $695 billion in assets.

U.S. Bank is already the official bank for professional sports franchises, including the San Francisco 49ers, the Minnesota Timberwolves and Lynx, and the Vikings.

In a statement, Vikings owner and president Mark Wilf said, “It’s not surprising to see that relationship now expand to the league level.

“This broader partnership with the NFL is a natural extension of the trust and collaboration we’ve experienced firsthand, and we’re confident the rest of the league will benefit as U.S. Bank continues to grow its impact across the game.”

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